Shopify CRO Checklist: More Conversions in Your Store

Every extra second of load time costs conversions. Compress images, remove unused apps and check your score regularly with the Website Speed Test.

Most traffic comes from smartphones. Check menu, buttons, forms and checkout on small screens and tap through everything yourself.

Visitors must understand within seconds what you sell and why they should buy from you. Put it in one sentence in the main headline.

Real reviews, ideally with photos, are one of the strongest trust signals. Show stars directly under the product title.

Intrusive pop-ups interrupt the buying process. Show them with a delay, once per visitor, and keep them subtle or off on mobile.

Unexpected shipping costs are the most common reason for abandonment. Show the free-shipping threshold early, for example as a progress bar in the cart.

Buyers want to know when the order arrives. State the delivery time on the product page and in the cart.

A clear return promise removes purchase risk. Place it near the buy button and in the header or footer.

Show packshots, in-use photos, details and a size comparison, plus a short video. Images replace touching the product in a store.

Describe benefits instead of just features, answer objections and structure the text in short paragraphs and lists.

The buy button must be visible without scrolling and stand out clearly in colour and contrast.

Paying with one click shortens the path to purchase, especially on mobile, and reduces checkout abandonment.

Forcing an account puts off new customers. Let people buy without registering.

Remove unnecessary fields and distractions. The fewer the steps, the higher the completion rate.

Remind visitors of their cart with a short email series. This often wins back a noticeable share of lost revenue.

Without data there is no optimisation. Measure product views, add to cart, checkout starts and purchases to find weak spots.

Offer the payment methods that are common in your market, for example cards, PayPal, Shop Pay and Apple Pay in the US, or PayPal and Klarna in Germany.

A button that follows the scroll is always within reach and increases mobile conversion.

A fixed header keeps menu, search and cart reachable at all times.

Visitors who search often buy at an above-average rate. Show suggestions and product images while typing.

Help visitors find the right product fast: price, size, colour, bestsellers.

Payment icons, an SSL notice and quality seals in the footer and cart build trust right before purchase.

A slide-in cart keeps visitors shopping and has room for upsells and the free-shipping bar.

Matching add-ons and sets raise the average order value (AOV).

A welcome discount or other value for the email address builds your own audience.

Show real user photos, press quotes or customer numbers so new visitors trust you.

Answer objections about material, care, size, shipping and returns in collapsible sections.

Watch where visitors get stuck or leave and derive improvements from it.

Test changes systematically against the original instead of deciding on gut feeling.

Visitors buy more readily when they can reach someone. Link your contact page and legal information in the footer.

Answer questions at the right moment and prevent abandonment caused by uncertainty.

A real stock notice creates urgency. Use it only when it is true.

The bar above the header is good for free shipping, a discount code or a delivery promise.

Show visitors matching products based on their behaviour.

Guide visitors back into the store with a search box and bestsellers when something goes wrong.

An accessible site reaches more people and is increasingly required by law.