FREE TOOL
Shopify Conversion Rate Calculator
Calculate your conversion rate, revenue per visitor and ROAS. Then simulate how much extra revenue a better conversion rate can bring.
In short
You calculate conversion rate with the formula orders ÷ visitors × 100. With 200 orders and 10,000 visitors it is 2%. The calculator also shows revenue per visitor, ROAS and the extra revenue you gain when your conversion rate improves.
By Rajimul Islam, Shopify Developer & CRO Specialist · Last updated: October 2, 2026
Your numbers (per month)
Result
Revenue uplift simulator
By what percentage does your conversion rate rise (relative, at the same traffic)?
Goal calculator
How many orders and visitors do you need for your revenue goal, at your current conversion rate and order value?
The results are calculation examples based on your inputs, not a forecast. Actual effects depend on traffic quality, assortment and execution.
Understanding conversion rate
Conversion rate = orders ÷ visitors × 100. It shows what percentage of your visitors buy.
Revenue per visitor = revenue ÷ visitors. It is often more telling than conversion rate alone because it includes order value.
ROAS = revenue ÷ ad spend. It shows how much revenue each unit of advertising money brings.
A better conversion rate works like extra traffic without extra ad spend. The CRO audit and the CRO checklist help you find the biggest levers.
Frequently asked questions
How is conversion rate calculated?
Conversion rate = orders ÷ visitors × 100. With 10,000 visitors and 200 orders it is 2%.
What is a good conversion rate for a Shopify store?
It depends on industry, price and traffic source. Many stores sit roughly between 1% and 3%. More important than comparing is improving your own rate step by step.
What does revenue per visitor mean?
Revenue per visitor (RPV) shows how much each visitor brings on average. It combines conversion rate and order value in one metric.
How does the revenue uplift simulator help?
It shows how much additional revenue you gain if your conversion rate rises by a relative percentage at the same traffic, so you can see whether optimisation is worth it.
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Open checklist →Want to get more out of your store?
I review the results personally and implement the most important improvements for you.
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