Shopify CRO & Development Blog
Practical guides on Shopify conversion optimization, speed, checkout and store development, written for brands that want more sales from the traffic they already have.

What Is a Good Shopify Conversion Rate? (2026 Guide)
How to calculate your Shopify conversion rate, what counts as good, why benchmarks mislead and how to improve it in the US and Europe.
Read article →
Custom Shopify Development: When You Need It
When custom Shopify development beats themes and apps, 6 signs you need it, how a project runs and what to plan for US and…
Read article →
Shopify Plus Developer: What They Do & How to Hire One
What a Shopify Plus developer does, how they differ from a regular developer, 8 questions to ask and what to plan for US and…
Read article →
Shopify CRO Expert: How to Hire the Right One (2026)
How to choose a Shopify CRO expert: what they do, 7 checks before hiring, red flags and questions to ask. Written for stores selling…
Read article →
Shopify Product Page Optimization: Guide to More Sales
Improve your Shopify product pages with better images, benefit-led copy, pricing, reviews and CTAs. A practical checklist to lift conversions.
Read article →
Shopify Checkout Optimization: Cut Friction, Boost Sales
Reduce Shopify cart abandonment with a faster, simpler checkout. Practical fixes for forms, payments, trust signals, mobile and error handling.
Read article →
Shopify A/B Testing: A Practical Guide for Store Owners
How to run A/B tests on a Shopify store: what to test first, how long to run tests, how to read results and avoid…
Read article →
Shopify Conversion Rate Optimization: Complete Guide
Learn the 5 pillars of Shopify conversion rate optimization (CRO) and a step-by-step framework to turn more of your existing traffic into sales.
Read article →
Shopify-Konkurrenzanalyse: Theme, Apps & Tracking deiner Wettbewerber herausfinden
Welches Theme, welche Apps und welches Tracking nutzt deine Konkurrenz? So analysierst du einen Shopify-Shop Schritt für Schritt – und was du aus den…
Read article →
Shopify CRO Audit Checklist (2026): 40 Points to Check
The 40-point checklist I use to audit Shopify stores, from speed and navigation to product pages, checkout, trust and tracking.
Read article →Want more sales from your Shopify store?
I help US Shopify and Shopify Plus brands find what stops visitors from buying, and fix it.