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My Love For Paws: Shopify Pet Store UX & CRO Case Study
A faster, cleaner Shopify store for a pet lifestyle brand.
In short: I redesigned My Love For Paws, a Shopify pet store, improving product pages, collection layouts and the checkout flow. In the 90 days after launch, conversion rate rose 11%, mobile speed improved 45%, average order value rose 8% and bounce rate fell 19%.
Results
+11%Conversion rate
+45%Mobile speed
+8%Average order value
−19%Bounce rate
90-day results after launch, as published on my Shopify Partner profile.
The brief
The store needed a faster, cleaner and more user-friendly shopping experience for pet owners, especially on mobile.
What I did
- Improved product pages
- Redesigned collection layouts
- Refined the checkout flow
- Optimized speed, especially on mobile
- Improved SEO and mobile UX
Related Shopify services
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