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BakedByKanyeen: Luxury Cake Store Shopify Redesign Case Study
An elegant Shopify store for a luxury cake and celebration brand.
In short: I redesigned BakedByKanyeen, a Shopify cake and celebration brand, with improved product pages, custom cake layouts and a streamlined customer journey. In the 90 days after launch, conversion rate rose 29%, mobile speed improved 37% and average session duration grew 22%.
Results
+29%Conversion rate
+37%Mobile speed
+22%Average session duration
90-day results after launch, as published on my Shopify Partner profile.
The brief
Custom cakes are a considered purchase. The store needed an elegant experience that shows each cake well and guides customers smoothly to order.
What I did
- Designed an elegant shopping experience that fits the brand
- Improved product pages
- Built custom cake layouts
- Streamlined the customer journey to order
- Optimized speed, SEO and mobile UX
Related Shopify services
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