Shopify - Blue Tokai
Blue Tokai - Shopify Store Design & Optimization 
Shopify Store Design & Optimization
Shopify Store Design, Optimization, and User Experience Enhancement
Blue Tokai needed an optimized, visually appealing store that would reflect their premium brand and provide a smooth shopping experience. The goal was to ensure that the store was easy to navigate, optimized for conversions, and mobile-friendly.
To match the vibrant and health-conscious image of the brand, I customized the store theme. I adjusted the design, layout, colors, fonts, and imagery to create an engaging, brand-centric experience that was both visually appealing and functional
I helped redesign their store using a custom Shopify theme that aligned with their brand’s premium, organic, and high-end coffee image. The design focused on clean aesthetics, elegant typography, and high-quality images of the products. The layout was optimized for a better customer experience and to help customers find what they were looking for more quickly.
I revamped the product pages to include detailed descriptions of the coffee varieties, the sourcing process, and brewing methods. High-quality images were added, along with a user-friendly layout that made it easier for customers to explore different coffee options. I also integrated customer reviews to add social proof and encourage purchasing decisions.
Year
2023
Client
Blue Tokai
Services
Web Design
Project
Dynamic
Website
www.bluetokaicoffee.com
Description
Blue Tokai is a premium coffee brand in India, known for offering freshly roasted, high-quality coffee beans and coffee-related products. They wanted to improve their Shopify store to enhance user experience, increase conversions, and showcase their premium product range more effectively.
